Naver Optimization: 5 Best Practices
If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can...
View ArticleClick to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for...
Users on the go looking for a business’s phone number in the search results expect to be able to access that number and call with a couple clicks. Is your brand leveraging the options for click to call...
View ArticleGoogle Unnatural Links Manual Penalty: A Recovery Guide
Desperately seeking recovery from a Google penalty for unnatural links? This step-by-step guide will explain all the necessary things you must do as you begin the difficult and lengthy process of...
View Article5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud
SEO audits are extremely powerful, but they are only the first step in the process to improving organic search performance. Once changes are implemented, it’s critically important to recrawl site...
View Article7 Things You May Not Know About Google's Disavow Tool
The process of disavowing links through Google is a mystery to many, and several misconceptions have surrounded the tool's use since it launched. Here are seven facts you need to know to get the most...
View ArticleIt's BrightEdge vs. Searchmetrics in SEO Patent Case
Two leaders in the SEO software space, BrightEdge and Searchmetrics, could be duking it out in court soon over a complaint filed by BrightEdge over reported patent infringement by Searchmetrics. This...
View ArticleBing Webmaster Tools: An Overview
Bing's Webmaster Tools provides some great data for webmasters to use and address potential SEO issues. For those unfamiliar with Bing Webmaster Tools, this guide will walk you through the various...
View ArticleMatt Cutts: If You Have Multiple Breadcrumbs, Google Picks the First One
How should you structure your breadcrumb navigation if a product or an article belongs in multiple categories of your website? “If you do breadcrumbs, we will currently pick the first one,” says...
View ArticleAdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns
Google AdWords announced today that by the end of August 2014, regular Product Listing Ads (PLA) campaigns will be going away in favor of "Shopping" campaigns. AdWords is asking all PLA advertisers to...
View Article4 Social PPC Misconceptions
Social PPC can be a highly effective way to generate leads and sales. Because social PPC is still relatively new, mistaken beliefs abound about advertising on Facebook, LinkedIn and Twitter. This post...
View ArticleHow to Recover From a Google Smartphone Rankings Demotion [Case Study]
Websites that incorrectly handle mobile users can face a smartphone rankings demotion in Google. Here's how one website that was hit by a demotion fixed technical problems causing the issue, and...
View ArticleHow to Audit Your SEO & PPC Agency or Consultant
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and...
View Article7 New YouTube Features for Partners, Content Creators You Might Have Missed
YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding new charts in YouTube Analytics, a YouTube subscribe button for...
View ArticleHow to Audit Your SEO & PPC Agency or Consultant
If you employ an SEO or PPC consultant/agency, assess these points to determine whether they're doing their job. If you're looking to hire a new agency or consultant, address each point with them and...
View Article5 Ways to Sell SEO to Your CMO
Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this...
View ArticleGoogle Censorship Ruling in Canada Has Worldwide Implications
The Supreme Court of British Columbia ruled in favor of a company claiming a competitor stole its trade secrets and has issued a temporary injunction requiring Google to remove the competing company...
View Article130 Questions to Ask When Choosing a Local Search Automation Tool
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a...
View ArticleSEO Website Audits: Everything You Need to Know Part II
An in-depth look at everything you need to know about an SEO website audit, from the differences between tools-based audits and human audits to how much you can expect to pay for the service.
View ArticlePublisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type,...
View ArticleTwitter Cards: A Quick Start Guide
Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a...
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